I've noticed the same thing—clients often glaze over when I start talking about insulation or proper venting. One thing that's helped me is framing these choices in terms of comfort and savings rather than technical jargon. Like, instead of diving into R-values right away, I'll mention how good insulation means fewer drafts and lower heating bills down the road. People tend to perk up when they realize it directly affects their wallet or daily comfort.
Also, visuals can be a lifesaver here. I've shown clients thermal images of poorly insulated homes versus well-insulated ones, and it's like a lightbulb moment for them. Suddenly, something invisible becomes tangible and relatable. Anecdotes help too—I once shared how a client regretted skipping proper ventilation after dealing with mold issues later...that story alone convinced another homeowner to prioritize it.
Maybe try mixing in some relatable examples or visuals next time you're discussing these "boring" elements—it might make your point without sounding preachy or overly technical.
Have you found that visuals always work, or do some clients still tune out? I've tried thermal images too, and while they're usually effective, occasionally someone just shrugs it off...maybe it's about timing or how invested they already are in the project.
I've noticed visuals can be hit or miss too...sometimes a client just isn't ready yet. Maybe try pairing thermal images with a quick explanation of long-term savings? Seems to help when they're on the fence. Hang in there, you're definitely on the right track.
